Koren Cryer

Go-getter
DISC Type : d

Senior Vice President Marketing at Lunit Cancer Screening

New Zealand

Overview

Koren Cryer is a seasoned marketing executive with over two decades of experience in the B2B health tech sector. As the Senior Vice President of Marketing for Lunit Cancer Screening, she leads global branding, content strategy, and communications. She earned her Graduate Diploma in Business from Auckland University of Technology.

She is deeply committed to community building and mentorship, serving as a Board Member for Wāhine Connect to support women in healthcare and on the Executive Leadership Team for NZ Tech Marketers, where she guides the Emerging Leaders program. Outside of work, she enjoys boating and reading.

As a working mother of two, she is a passionate advocate for empowering women to thrive and succeed in their careers.

Personality Overview

Self-Confident

Challenger

Fast-Paced

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

B2B Healthtech Marketing
Leads global marketing for Lunit, a cancer screening AI company, and has over 20 years of experience in the healthcare sector.
Supporting Women in Health
Serves as a Board Member for Wāhine Connect, a network that provides peer support and career development for women in the New Zealand health sector.
Mentoring Tech Marketers
As part of the NZ Tech Marketers executive team, she is responsible for the Emerging Leaders program, helping younger marketers advance their careers.

Media Appearances

Koren has no verified media appearances

Work History

1-2025
Senior Vice President Marketing at Lunit Cancer Screening
7-2023
Founding Member at The Healthtech Marketing Network
5-2023
Board Member at Wāhine Connect
1-2023
Executive Leadership Team at NZ Tech Marketers
1-2025 - 11-2025
Senior Vice President Marketing at Volpara Health

Education

Governance and finance essentials from Institute of Directors in New Zealand
2006 - 2008
Graduate Diploma in Business from Auckland University of Technology

More Information

Social Presence :

Prographics :

Exp : 2 Location : New Zealand Job Level : Leadership Designation : Senior Vice President Marketing at Lunit Cancer Screening
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Insights For Selling To Koren

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Stress on the business value that your product offers
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Koren is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Koren

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Koren move?

  • Their decision making speed is somewhere in the middle.
  • Can Koren take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Koren

Personality Compatibility


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