Koren Cryer is a seasoned marketing executive with over two decades of experience in the B2B health tech sector. As the Senior Vice President of Marketing for Lunit Cancer Screening, she leads global branding, content strategy, and communications. She earned her Graduate Diploma in Business from Auckland University of Technology.
She is deeply committed to community building and mentorship, serving as a Board Member for Wāhine Connect to support women in healthcare and on the Executive Leadership Team for NZ Tech Marketers, where she guides the Emerging Leaders program. Outside of work, she enjoys boating and reading.
As a working mother of two, she is a passionate advocate for empowering women to thrive and succeed in their careers.
Read the full overview →They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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