Carolina Baffigo
Commander · DISC type DCarolina Baffigo is a building products expert with over 18 years in the construction industry. A Georgia Tech graduate, she has progressed from engineering to a Business Unit VP and now helps sales teams excel as the founder of Project Fluent. People often describe her as energetic, intelligent, and dedicated.
Carolina is passionate about solving complex problems and sharing knowledge, which led her to co-found the Build Perspectives podcast. She is an advocate for women in the AEC industry and explores the impact of new technologies like AI on construction. She has traveled extensively for her work, visiting over ten countries.
Unique fact: Carolinas career began in product design and development, which took her to live and work in Taiwan shortly after graduating.
Read the full overview →How Carolina shows up
They respond better to strong and respectful interactions. They prefer to be the ones controlling the conversation or defining the terms. More than the product, they care about the impact of the product.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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