Carolina Baffigo in

Carolina Baffigo

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Vice President, Rainscreen at Sto Corp.
📍 United States

Carolina Baffigo is a building products expert with over 18 years in the construction industry. A Georgia Tech graduate, she has progressed from engineering to a Business Unit VP and now helps sales teams excel as the founder of Project Fluent. People often describe her as energetic, intelligent, and dedicated.

Carolina is passionate about solving complex problems and sharing knowledge, which led her to co-found the Build Perspectives podcast. She is an advocate for women in the AEC industry and explores the impact of new technologies like AI on construction. She has traveled extensively for her work, visiting over ten countries.

Unique fact: Carolinas career began in product design and development, which took her to live and work in Taiwan shortly after graduating.

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Experience
21 Years
Current Role
Vice President, Rainscreen
Job Level
Leadership
Location
United States
Personality Overview

How Carolina shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Carolina cares about

Building Products Sales
She founded Project Fluent, a company dedicated to training building product sales reps to be more effective by leveraging technical knowledge and focusing on job site intelligence.
Women in AEC
She actively posts about supporting women in the Architecture, Engineering, and Construction industry, sharing stories and advocating for allies to create fair opportunities.
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Career

Work history

7-2021 - 6-2025
Vice President, Rainscreen
Sto Corp.
6-2021
Founder & Creator Project Fluent
Project Fluent
10-2019
Co Creator and Co Host
Build Perspectives Podcast
9-2019 - 8-2021
Commercial Sales Los Angeles
Fireclay Tile
7-2017 - 8-2019
Facades Sales and Technical Manager
Porcelanosa USA
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1999 - 2003
Master of Science
Georgia Institute of Technology
1996 - 1998
Bachelor
Georgia Institute of Technology
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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