Carolina Crespo in

Carolina Crespo

Sharpshooter · DISC type CD
Interim Head of Digital Retail Media - Brazil BU (Concurrent with LATAM role) at Mondelēz International
📍 Rio de Janeiro, Rio de Janeiro, Brazil

Carolina Crespo is a digital business executive with over 16 years of experience, currently leading Retail Media and Digital Commerce Transformation for Mondelez in Latin America. She holds a Master of Science in Digital & eCommerce and is a frequent speaker at major industry events like IAB Brasil Adtech.

Describing herself as a native communicator, Carolinas professional motivation stems from her love of working with people. She views her career as a core part of her life that provides a reason to feel proud and constantly improve beyond just professional achievement.

Carolina is a recognized thought leader, speaking on panels about new ways to connect with audiences in an ultra-convenience journey.

Read the full overview →
Experience
15 Years
Current Role
Interim Head of Digital Retail Media - Brazil BU (Concurrent with LATAM role)
Job Level
Mid-senior
Location
Rio de Janeiro, Rio de Janeiro, Brazil
Personality Overview

How Carolina shows up

Fast But Analytical
Thorough Evaluator
ROI Driven

They are less concerned about the product and more about its potential impact. They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.

Priorities

Topics Carolina cares about

Retail Media
Leads the end-to-end retail media strategy for Mondelez in Brazil and Latin America and speaks about the topic at industry events like IAB and Amazon Ads.
Digital Commerce Growth
Focuses on accelerating digital business growth and online penetration for major snack brands across Latin America, upscaling local initiatives into global projects.
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Career

Work history

5-2025
Interim Head of Digital Retail Media - Brazil BU (Concurrent with LATAM role)
Mondelēz International
3-2021
Head of Digital Commerce Acceleration (Latin America)
Mondelēz International
8-2020 - 3-2021
eCommerce Senior Manager - Market Place Strategy (CPD Division)
L'Oréal
1-2019 - 8-2020
Marketing Group Manager - Brand, CRM, Loyalty, eCommerce (ACD Division)
L'Oréal
4-2018 - 12-2018
Digital & E-Commerce Senior Manager (CMO Unit)
L'Oréal
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
11-2023 - 11-2023
CRM Marketing
ESPM Escola Superior de Propaganda e Marketing
2016 - 2017
Master in Science in Digital & eCommerce
Dublin Business School
2015 - 2017
Post graduate in Marketing e Design Digital
ESPM Escola Superior de Propaganda e Marketing
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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