Carolina Martinez

Pioneer
DISC Type : ids

Sr Marketing Manager at Newell Brands

Huntersville, North Carolina, United States

Overview

Carolina is a seasoned operations and marketing strategist with extensive experience driving growth in Latin American markets for companies like Newell Brands. Currently completing a Masters in Talent and Organization Development at Queens University of Charlotte, she is described by colleagues as reliable, dedicated, and a proactive team player with strong business sense.

Outside of her core professional duties, Carolina is committed to continuous learning, evidenced by her Masters studies and recent completion of a public speaking course. She is an active member of her academic community, having been recognized with an award for her contributions at the McColl School of Business.

She recently received the McColl School of Business’ community award for her contributions to the university community.

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Talent & Org Development
Currently completing a Master's degree in this field to blend operational leadership with HR-focused insights for building innovative and inclusive workplace cultures.
LATAM Market Strategy
Has a proven track record leading sales operations, go-to-market plans, and brand strategy for major consumer goods brands across Latin America.
Brand Strategy Implementation
Managed brand activation, product portfolio, and market development for a diverse portfolio of vendors and brands, including Hunter Fan Co. and Harman.

Media Appearances

Carolina Martinez – Sr Marketing Manager, Newell Brands – Speaker at AI for Good Summit. Featured in AI for Good – ITU

See Now

Work History

10-2024
Sr Marketing Manager at Newell Brands
8-2017 - 6-2023
Sales Operations Manager at Newell Brands
3-2015 - 7-2017
Sales Manager at Rebull International CORP
1-2010 - 6-2012
Senior Sales Manager at Newell Brands
5-2008 - 12-2009
Channel Manager at Newell Brands

Education

8-2022 - 8-2024
Master's degree from Queens University of Charlotte
1998 - 2002
Bachelor's degree from St. John's University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Huntersville, North Carolina, United States Job Level : Middle Designation : Sr Marketing Manager at Newell Brands
URL has been copied!

Insights For Selling To Carolina

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolina is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Carolina

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Carolina move?

  • They are generally fast movers and can take quick decisions
  • Can Carolina take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Carolina

Personality Compatibility


Other Newell Brands Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.