Kaitlin Bennett

Critic
DISC Type : C

Manager, External Communications at Newell Brands

Atlanta, Georgia, United States

Overview

Kaitlin is a Manager of External Communications at Newell Brands, specializing in elevating brand presence through strategic storytelling and reputation management. An Auburn University graduate, she has a diverse background in retail, sports, and CPG. Colleagues describe her as a dedicated "communications Swiss Army knife" with an unyielding can-do attitude.

Outside of her direct role, Kaitlin shows a strong commitment to professional relationships, publicly championing her colleagues and actively supporting former teammates in their career transitions. Her education in apparel merchandising suggests a foundational interest in consumer retail and brand presentation.

She recently earned a specialized certification in "LinkedIn for Executives & Communicators, " focusing on boosting leadership presence.

Personality Overview

Information Seeker

Objective Thinker

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  They like to do things independently and don’t look for support from others. They choose to analyze logically and value facts to emotions.

Topics They Care About

Strategic Storytelling
Her professional focus is on creating compelling narratives that build brand loyalty and drive engagement across consumer, investor, and employee audiences.
Brand Reputation
She has a proven track record in public relations and reputation management, working to build trust and inspire loyalty through integrated communications strategies.
Executive Communications
Recently certified in using LinkedIn for executives, showing a specific interest in equipping company leaders with best practices to enhance their digital presence.

Media Appearances

Kaitlin has no verified media appearances

Work History

5-2024
Manager, External Communications at Newell Brands
6-2022 - 5-2024
Associate Manager, External Communications at Newell Brands
7-2021 - 6-2022
Campaign Manager at Get Engaged Media
8-2019 - 12-2019
Sales Specialist at Dillard's Inc.
5-2019 - 7-2019
E-Commerce Intern at fab'rik

Education

2020 - 2021
Master's Degree from Auburn University
2015 - 2019
Bachelor of Science - BS from Auburn University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Atlanta, Georgia, United States Job Level : Middle Designation : Manager, External Communications at Newell Brands
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Insights For Selling To Kaitlin

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kaitlin is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Kaitlin

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Kaitlin move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Kaitlin take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Kaitlin

Personality Compatibility


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