Caroline Hariri

Critic
DISC Type : C

Enterprise, SMS & Email Specialist at Yotpo

New York City Metropolitan Area, United States

Overview

Caroline is an enterprise marketing specialist with deep expertise in email and SMS strategies for eCommerce brands like Yotpo and (MALIN+GOETZ). She holds a Masters degree from The London School of Economics and Political Science, focusing on data-driven customer retention and segmentation to drive growth.

Outside of her corporate roles, Caroline has a creative and entrepreneurial side. She applied her digital marketing, branding, and photography skills to help expand her familys artisan cheese business, Belfiore Cheese Co. She also has a passion for data analysis, which she has applied to social topics.

Unique fact: For her Masters degree, she conducted and presented a detailed data analysis of the #RefugeesWelcome hashtag on Twitter.

Personality Overview

ROI Driven

Critic

Negotiator

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

eCommerce Marketing
Her career is focused on email and SMS marketing for major eCommerce brands, and she has been featured by Yotpo for her industry insights.
Customer Retention
She has organized events and focused her career on retention marketing, using tools like Recency, Frequency, and Monetary Value (RFM) models to segment audiences effectively.
AI in Commerce
She actively follows and shares developments in the use of AI tools like ChatGPT for product discovery, signaling interest in the future of eCommerce.

Media Appearances

Caroline has no verified media appearances

Work History

11-2024
Enterprise, SMS & Email Specialist at Yotpo
1-2015
Freelance Marketing Director at Belfiore Cheese Company
7-2024 - 11-2024
Senior Email Marketing + CRM Manager at (MALIN+GOETZ)
9-2022 - 8-2024
Email Marketing + CRM Manager at (MALIN+GOETZ)
5-2021 - 9-2022
Associate Manager, Email & Push Marketing at Rent The Runway

Education

2017 - 2018
Master's degree from The London School of Economics and Political Science (LSE)
2013 - 2017
Bachelor's degree from Trinity College-Hartford

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York City Metropolitan Area, United States Job Level : Junior Designation : Enterprise, SMS & Email Specialist at Yotpo
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Insights For Selling To Caroline

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caroline is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Caroline

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Caroline move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Caroline take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Caroline

Personality Compatibility


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