Caroline Hariri in

Caroline Hariri

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Enterprise, SMS & Email Specialist at Yotpo
📍 New York City Metropolitan Area, United States

Caroline is an enterprise marketing specialist with deep expertise in email and SMS strategies for eCommerce brands like Yotpo and (MALIN+GOETZ). She holds a Masters degree from The London School of Economics and Political Science, focusing on data-driven customer retention and segmentation to drive growth.

Outside of her corporate roles, Caroline has a creative and entrepreneurial side. She applied her digital marketing, branding, and photography skills to help expand her familys artisan cheese business, Belfiore Cheese Co. She also has a passion for data analysis, which she has applied to social topics.

Unique fact: For her Masters degree, she conducted and presented a detailed data analysis of the #RefugeesWelcome hashtag on Twitter.

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Experience
10 Years
Current Role
Enterprise, SMS & Email Specialist
Job Level
Junior
Location
New York City Metropolitan Area, United States
Personality Overview

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Priorities

Topics Caroline cares about

eCommerce Marketing
Her career is focused on email and SMS marketing for major eCommerce brands, and she has been featured by Yotpo for her industry insights.
Customer Retention
She has organized events and focused her career on retention marketing, using tools like Recency, Frequency, and Monetary Value (RFM) models to segment audiences effectively.
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Career

Work history

11-2024
Enterprise, SMS & Email Specialist
Yotpo
1-2015
Freelance Marketing Director
Belfiore Cheese Company
7-2024 - 11-2024
Senior Email Marketing + CRM Manager
(MALIN+GOETZ)
9-2022 - 8-2024
Email Marketing + CRM Manager
(MALIN+GOETZ)
5-2021 - 9-2022
Associate Manager, Email & Push Marketing
Rent The Runway
In the press

Media appearances

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Education
2017 - 2018
Master's degree
The London School of Economics and Political Science (LSE)
2013 - 2017
Bachelor's degree
Trinity College-Hartford
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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