Amy Niswonger in

Amy Niswonger

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Marketing Director ► Marketing Strategy • Digital Strategy • eCommerce • Social Media at Lovely Hello
📍 Dayton, Ohio, United States

Amy Niswonger is the Founder and Marketing Director of the online retail brand Lovely Hello, leveraging over 10 years of experience in marketing and design. A graduate of Miami University with dual degrees in Business and Fine Arts, she excels in branding and e-commerce, successfully scaling annual sales and achieving significant returns on ad spend.

Outside of her entrepreneurial ventures, Amy is passionate about mentoring young artists, a commitment demonstrated during her time as an award-winning Design Instructor. She values a healthy work-life balance, making dedicated space for both her creative pursuits and her family, including her daughters who she has mentioned in product videos.

Amy was named the "Most Promising Minority Student" by the American Advertising Federation (AAF) upon graduating from university.

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Experience
13 Years
Current Role
Marketing Director ► Marketing Strategy • Digital Strategy • eCommerce • Social Media
Job Level
Mid-senior
Location
Dayton, Ohio, United States
Personality Overview

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Priorities

Topics Amy cares about

eCommerce Growth
As the founder of Lovely Hello, she has scaled annual sales 2x year-over-year and maintains a 6. 5% online conversion rate, supported by multiple Shopify awards.
Brand Strategy
Her career is centered on branding, creative direction, and visual identity. She has also published articles on the essential elements of creating a strong brand.
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Career

Work history

9-2019
Marketing Director ► Marketing Strategy • Digital Strategy • eCommerce • Social Media
Lovely Hello
1-2019 - 4-2021
Executive Director, Creative ► Branding | Marketing | Problem Solving | Design Management
Nova Creative
8-2012 - 1-2019
Creative Director ► Visual Communication Problem Solving | Design Management
Nova Creative
Design Instructor ► Graphic Design Teacher | Educator of the Year | Artist Mentor
The Modern College of Design
Senior Designer ► Marketing Material Layout | Environmental Design | International Retail Brands
Interbrand Design Forum
In the press

Media appearances

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Education
Bachelor of Business Administration - BBA
Miami University
Bachelor of Fine Arts - BFA
Miami University
Social presence
in
Behavioral profile

DISC profile (public)

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