Amy Niswonger

Judge
DISC Type : Dc

Marketing Director ► Marketing Strategy • Digital Strategy • eCommerce • Social Media at Lovely Hello

Dayton, Ohio, United States

Overview

Amy Niswonger is the Founder and Marketing Director of the online retail brand Lovely Hello, leveraging over 10 years of experience in marketing and design. A graduate of Miami University with dual degrees in Business and Fine Arts, she excels in branding and e-commerce, successfully scaling annual sales and achieving significant returns on ad spend.

Outside of her entrepreneurial ventures, Amy is passionate about mentoring young artists, a commitment demonstrated during her time as an award-winning Design Instructor. She values a healthy work-life balance, making dedicated space for both her creative pursuits and her family, including her daughters who she has mentioned in product videos.

Amy was named the "Most Promising Minority Student" by the American Advertising Federation (AAF) upon graduating from university.

Personality Overview

Demanding

Quality Focused

Objective Thinker

They respond well to strong and respectful communication.  They are less concerned about the product and more about its potential impact. They put a lot of effort into ensuring personal success.

Topics They Care About

eCommerce Growth
As the founder of Lovely Hello, she has scaled annual sales 2x year-over-year and maintains a 6. 5% online conversion rate, supported by multiple Shopify awards.
Brand Strategy
Her career is centered on branding, creative direction, and visual identity. She has also published articles on the essential elements of creating a strong brand.
Social Media Advertising
Demonstrated expertise by achieving a 77x return on ad spend (ROAS) for Meta campaigns by optimizing creative, targeting, and budget efficiency for her brand.

Media Appearances

Amy has no verified media appearances

Work History

9-2019
Marketing Director ► Marketing Strategy • Digital Strategy • eCommerce • Social Media at Lovely Hello
1-2019 - 4-2021
Executive Director, Creative ► Branding | Marketing | Problem Solving | Design Management at Nova Creative
8-2012 - 1-2019
Creative Director ► Visual Communication Problem Solving | Design Management at Nova Creative
Design Instructor ► Graphic Design Teacher | Educator of the Year | Artist Mentor at The Modern College of Design
Senior Designer ► Marketing Material Layout | Environmental Design | International Retail Brands at Interbrand Design Forum

Education

Bachelor of Business Administration - BBA from Miami University
Bachelor of Fine Arts - BFA from Miami University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Dayton, Ohio, United States Job Level : Mid-senior Designation : Marketing Director ► Marketing Strategy • Digital Strategy • eCommerce • Social Media at Lovely Hello
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Insights For Selling To Amy

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Amy is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Amy

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Amy move?

  • If convinced, they can reach decisions quite fast.
  • Can Amy take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Amy

Personality Compatibility


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