Caroline Mitchell

Energizer
DISC Type : I

Global Packaging Director at Califia Farms

Los Angeles, California, United States

Overview

Caroline is the Global Packaging Director at Califia Farms, building on her extensive design background and an education from Parsons School of Design. She has grown with the company, progressing from Senior Graphic Designer to her current leadership role, demonstrating deep expertise in brand and packaging strategy.

She is recognized for her creative vision and a strong understanding of branding, taking the necessary steps to achieve the best results for projects she is involved in.

Personality Overview

Informal

Imaginative

Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are people oriented, friendly and like creating new connections.

Topics They Care About

Packaging Innovation
As the Global Packaging Director for a major brand, she is directly responsible for the strategy and execution of the company's packaging across all products.
Brand Identity
A recommendation highlights her "clear vision and a great understanding of branding, " showing this is a core professional strength and focus.
Graphic Design
Her education from Parsons and foundational roles as a graphic designer underscore her expertise in the principles of visual communication and design.

Media Appearances

Caroline has no verified media appearances

Work History

8-2021
Global Packaging Director at Califia Farms
1-2020 - 8-2021
Design Director at Califia Farms
8-2018 - 1-2020
Senior Graphic Designer at Califia Farms
Art Director / Graphic Designer at Pret-a-Surf Clothing
9-2012 - 12-2014
Graphic Designer at West Elm

Education

Associates of Arts from Parsons School of Design - The New School
Bachelor of Mass Communication from Louisiana State University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Global Packaging Director at Califia Farms
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Insights For Selling To Caroline

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caroline is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Caroline

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Caroline move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Caroline take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Caroline

Personality Compatibility


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