Caroline Varley

Collaborator
DISC Type : is

Commercial Director, Eight Plus at Eight Plus

Scarborough, England, United Kingdom

Overview

As Commercial Director at Eight Plus, Caroline leverages her extensive print industry experience to drive commercial growth and maximize revenue. She specializes in procurement, client retention, and building strategic partnerships, with a background in management roles at YM Group and FGH.

Caroline is proud to work for a certified B-Corporation, a core part of her professional identity that shapes her approach to aligning business goals with innovation, quality, and service.

Personality Overview

Fair-minded

Good Listener

Consensus Builder

Scenarios where both sides can come out as winners appeal to them greatly.  They are more likely to opt for solutions that are proven in the market. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Commercial Growth
Her primary responsibility is maximizing commercial growth and generating sustainable revenue streams through procurement and client retention.
Sustainable Procurement
Manages procurement for print, paper, and direct mail, focusing on delivering significant cost, time, and environmental savings for clients.
B-Corp Values
Proudly works for a certified B-Corporation, emphasizing a culture of innovation, quality, and service that aligns with her professional goals.

Media Appearances

Meet Caroline Varley | Eight Plus Commercial Director. Featured in Eight Group (Eight Plus)

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Work History

12-2022
Commercial Director, Eight Plus at Eight Plus
4-2022 - 12-2022
Commercial Manager, Eight Plus at Eight Days a Week Print Solutions
9-2018 - 3-2022
Sales Support Manager/Tenders/CRM Lead at YM Group
9-2009 - 5-2018
Print Buying & Production Manager at FGH (Freemans Grattan Holdings)
12-2004 - 9-2009
Direct Mail Buying & Production Manager at FGH (Freemans Grattan Holdings)

Education

Caroline has no verified education history

More Information

Social Presence :

Prographics :

Exp : 26 Location : Scarborough, England, United Kingdom Job Level : Mid-senior Designation : Commercial Director, Eight Plus at Eight Plus
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Insights For Selling To Caroline

During A Call Or A Meeting

DO's

  • Show genuine interest in solving their problems
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Summarize the key points at the end of the conversation

DONT's

  • Don’t sound very transactional
  • Don’t give the impression of being unproven or risky
  • Don’t ask too many questions that sound too dry and objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caroline is

  • Relationships can play a major role, followed by low risk and strong market validation.
  • Will you ever get a clear answer from Caroline

  • They are not very direct, and unlikely to say no to your face.

Insights For Deal Planning

    How fast (or slow) will Caroline move?

  • They can take their time to make decisions, even if they are constantly involved and friendly.
  • Can Caroline take some risk or not?

  • It is unlikely that they will take many risks.

You And Caroline

Personality Compatibility


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