Carolyn Boddington

Commander
DISC Type : D

Fractional CMO at Safe and Well Together

Greater Oxford Area, United Kingdom

Overview

Carolyn Boddington is a strategic marketing consultant and Fractional CMO specializing in B2B hi-tech SMEs and startups. She focuses on growth marketing, brand messaging, and building collaborative teams. A Storybrand Certified Guide, she previously helped scale a company from 8 to 250 employees, leading to a £130m stock exchange listing.

Following a career break for family and overcoming a significant health issue, Carolyn has rebuilt her professional confidence, transforming from having a fear of being on camera to now hosting webinars. In her personal time, she has pursued creative interests like completing a wedding flower arranging course.

Interesting fact: After a period away from the corporate world, she has successfully re-established herself as a marketing leader, now mentoring others.

Personality Overview

Candid & Clear

Strong-Willed

Risk-Taker

They respond better to strong and respectful interactions.  They like to be in a position where they can control the conversation and terms. They are very proud of what they do.

Topics They Care About

B2B Growth Strategy
Her entire professional focus is on creating custom growth strategies and sales funnels for ambitious 7-figure businesses as a Fractional CMO.
Brand Storytelling
As a Storybrand Certified Guide, she emphasizes crafting clear, effective messaging as the cornerstone of a successful marketing plan.
Overcoming Adversity
She recently shared her personal story of returning to her career and rebuilding confidence after a health crisis and career break.

Media Appearances

Carolyn has no verified media appearances

Work History

5-2025
Fractional CMO at Safe and Well Together
3-2001
Principal at The Marketing Engine
7-2011 - 9-2021
Client Director at Noha Agency
Global Marketing Director at Izodia formerly Infobank
Marketing Manager (Interim) at Select Software Tools

Education

1976 - 1981
Education details unavailable from W A Porter Collegiate Institute

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Oxford Area, United Kingdom Job Level : Leadership Designation : Fractional CMO at Safe and Well Together
URL has been copied!

Insights For Selling To Carolyn

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolyn is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Carolyn

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Carolyn move?

  • They can take decisions very fast if you manage to convince them.
  • Can Carolyn take some risk or not?

  • The risks don’t matter much to them.

You And Carolyn

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.