Carrie Crimins

Commander
DISC Type : D

Marketing Program Coordinator at Women in Revenue

Denver, Colorado, United States

Overview

Carrie Crimins is a results-driven senior marketing leader with over 17 years of experience at companies like Google and Totango. Specializing in brand, content, and GTM strategy, she holds an MBA from Duke University. People who have worked with her often describe her as strategic, results-driven, and an excellent team player.

Outside of her core marketing roles, Carrie is a passionate advocate for empowering women in the workplace. She actively contributes to this cause through her involvement as a Marketing Program Coordinator with Women in Revenue and by sharing supportive content on professional platforms.

While at Google, she co-authored research with MIT Sloan Management Review on the impact of machine learning on marketing.

Personality Overview

Very Quick

Candid & Clear

Impact-Driven

They are not always relationship oriented.  They respond well to strong and respectful communication. More than the product, they care about the impact of the product.

Topics They Care About

B2B GTM Strategy
Her experience is centered on crafting and executing go-to-market strategies that drive engagement and growth for B2B companies like Totango.
Women in Leadership
She is actively involved with Women in Revenue and her social media posts indicate a strong passion for supporting female leaders in business and tech.
Brand Narrative
She emphasizes building distinctive brand narratives and led a unified brand refresh following a complex merger during her time at Totango.

Media Appearances

Carrie has no verified media appearances

Work History

9-2025
Marketing Program Coordinator at Women in Revenue
1-2025 - 6-2025
Senior Director of Content & Integrated Campaigns at Totango
4-2023 - 1-2025
Head of Content and Corporate Marketing at Totango
1-2022 - 1-2023
Marketing Manager at Google
1-2019 - 1-2022
Marketing Lead, Finance at Google

Education

2011 - 2013
MBA from Duke University - The Fuqua School of Business
Google Marketing Academy from The Wharton School

More Information

Social Presence :

Prographics :

Exp : 11 Location : Denver, Colorado, United States Job Level : Junior Designation : Marketing Program Coordinator at Women in Revenue

Interested in

Sports

Media, Entertainment & Sports Club, Wake Forest Cheerleading, Running & Triathlon Club

URL has been copied!

Insights For Selling To Carrie

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carrie is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Carrie

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Carrie move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Carrie take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Carrie

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.