Lisa Viviani

Energizer
DISC Type : I

Sr. Art Director of Packaging at HelloFresh

Fort Collins, Colorado, United States

Overview

Lisa Viviani is a Senior Art Director and Graphic Designer specializing in designing and evolving brand identities, particularly within the CPG, tech, and food and beverage sectors. A graduate of Parsons School of Design, she is described by colleagues as a creative, dedicated, and purpose-driven designer.

Personality Overview

Full Of Energy

Informal

Big Picture Person

They excel at seeing the bigger picture, and the long-term impact of their decisions.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Brand Identity
Specializes in designing and evolving brand identities by getting to the heart of her clients’ unique challenges and uncovering meaningful solutions.
CPG Branding
Her recent career has focused on the food and beverage CPG market, with senior roles at companies like HelloFresh and Bolthouse Farms.
Sustainable Packaging
As Art Director for AWSM Sauce Co, she helps the brand in its mission to eliminate single-use plastic bottles in the kitchen through innovative product design.

Media Appearances

Lisa has no verified media appearances

Work History

5-2025
Sr. Art Director of Packaging at HelloFresh
11-2024 - 4-2025
Packaging Designer at HelloFresh
Art Director & Designer at Lisa Viviani Design
9-2021 - 5-2025
Art Director & Designer at AWSM Sauce Co
5-2023 - 6-2024
Art Director at Bolthouse Farms

Education

Bachelor of Fine Arts (BFA) from Parsons School of Design - The New School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Fort Collins, Colorado, United States Job Level : Senior Designation : Sr. Art Director of Packaging at HelloFresh
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Lisa

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Lisa take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Lisa

Personality Compatibility


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