Carrie Wise

Questioner
DISC Type : c

Regional Marketing Manager - Neurosurgery at Brainlab

Oakland, California, United States

Overview

Carrie Wise is a Regional Marketing Manager for Brainlabs US Neurosurgery portfolio, leveraging over seven years of experience in Medical SaaS. A graduate of Northeastern University with a BS in Behavioral Neuroscience, she leads go-to-market strategy to increase product adoption and accelerate the sales cycle.

She is passionate about advancing medical technology and improving patient outcomes through cutting-edge solutions. Carrie focuses on fostering strong clinical collaboration and research with premier academic institutions and leaders in neurosurgery. She also has an advanced fluency certification in Spanish.

Carrie was involved with Brainlabs Spine Mixed Reality Navigation from its early development and testing through its full FDA release.

Personality Overview

Cautious & Analytical

Value Seeker

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Neurosurgical Tech
Leads marketing for Brainlab's cranial portfolio and posts about advancements in nTMS mapping, medical imaging, and mixed reality navigation.
Go-to-Market Strategy
Her role focuses on leading GTM strategy, including product positioning, messaging, segmentation, and value proposition development for the neurosurgery market.
Clinical Collaboration
Emphasizes the importance of working with surgeons and academic institutions to drive product improvement, as seen in her work with new technologies.

Media Appearances

Carrie has no verified media appearances

Work History

11-2023
Regional Marketing Manager - Neurosurgery at Brainlab
1-2022 - 11-2023
Application Consultant at Brainlab
10-2020 - 2-2022
Clinical Specialist at Brainlab
12-2019 - 5-2020
Clinician Advocate at DocMatter
12-2018
Content and Marketing at Freelance Marketing & Social Media Solutions

Education

2014 - 2018
Bachelor of Science - BS from Northeastern University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Oakland, California, United States Job Level : Middle Designation : Regional Marketing Manager - Neurosurgery at Brainlab
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Insights For Selling To Carrie

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carrie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Carrie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Carrie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Carrie take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Carrie

Personality Compatibility


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