Carsten Fiegler

Judge
DISC Type : Dc

VP Business Communication at VIER

Bochum, North Rhine-Westphalia, Germany

Overview

Carsten Fiegler is the VP of Business Communication at VIER, focusing on expanding the business with intelligent, AI-based contact center solutions. With over 20 years in IT and sales, he has deep expertise in building strategic alliances with tech leaders like AWS, Salesforce, and Oracle.

He is an entrepreneur who co-founded a consulting firm for digitalization and coaching with his wife, Anja Fiegler. He is passionate about sharing his extensive professional knowledge to help other businesses achieve sustainable growth through innovative strategies and process optimization.

In 2013, he channeled his expertise into founding his own company, FORMAT! , which provides management consulting and coaching services.

Personality Overview

Features Driven

Generally Skeptic

Quality Focused

They like to be in a position where they can control the conversation and terms.  They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product.

Topics They Care About

AI in Business
He actively promotes AI-powered solutions for business communication and predicts that distributed AI agents will be the next major step in intelligent automation.
Strategic Alliances
His career is defined by building and managing high-value partnerships with leading tech firms like AWS, Salesforce, and Deloitte to drive market growth.
Go-to-Market Strategy
He consistently highlights his expertise in developing and executing innovative go-to-market strategies that significantly increase market share and revenue.

Media Appearances

Carsten Fiegler new VIER Vice President Business Communications. Featured in VIER (vier.ai)

See Now

Work History

2-2025
VP Business Communication at VIER
3-2023 - 3-2024
Director GSI Partner DACH at Genesys
6-2022 - 1-2025
Strategic Global Alliances Director - Germany at Genesys
6-2022 - 3-2023
Partner Management DACH at Genesys
12-2019 - 5-2022
Sr. VP Corporate Development at Sematell GmbH

Education

1996 - 1998
Versicherungsfachwirt from BWV

More Information

Social Presence :

Prographics :

Exp : 25 Location : Bochum, North Rhine-Westphalia, Germany Job Level : Senior Designation : VP Business Communication at VIER
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Insights For Selling To Carsten

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp

DONT's

  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carsten is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Carsten

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Carsten move?

  • They can take decisions very fast if you manage to convince them.
  • Can Carsten take some risk or not?

  • The risks don’t matter much to them.

You And Carsten

Personality Compatibility


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