Carter Johnston

Inspirer
DISC Type : id

Retention Marketing Manager at Shinola

Grand Rapids, Michigan, United States

Overview

Carter has no verified overview

Personality Overview

Generous

Decisive

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Carter has no verified topics they care about

Media Appearances

Carter has no verified media appearances

Work History

1-2026
Retention Marketing Manager at Shinola
10-2024 - 7-2025
Digital Marketing Strategist at DEKSIA
12-2023 - 10-2024
Analytics Consultant at Adswerve, Inc.
10-2022 - 12-2023
Platform Specialist, Analytics at Adswerve, Inc.
4-2022 - 7-2022
Assistant Account Manager at StoryTeller Media + Communications

Education

2015 - 2019
Bachelor of Science - BS from Grand Valley State University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Grand Rapids, Michigan, United States Job Level : Middle Designation : Retention Marketing Manager at Shinola
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Insights For Selling To Carter

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carter is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Carter

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Carter move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Carter take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Carter

Personality Compatibility


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