Casey Ashton (Kaiser)

Questioner
DISC Type : c

Sr Director, Marketing Commercialization at Nature's Way

Minneapolis, Minnesota, United States

Overview

Casey has no verified overview

Personality Overview

Price-Sensitive

Systematic

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Casey has no verified topics they care about

Media Appearances

Casey has no verified media appearances

Work History

4-2025
Sr Director, Marketing Commercialization at Nature's Way
6-2022 - 4-2025
Director, Marketing Commercialization at Nature's Way
11-2020 - 6-2022
Brand Manager, Caldrea® at SC Johnson
4-2019 - 11-2020
Sales Account Manager, Ecommerce Pureplay & DTC at SC Johnson
9-2017 - 4-2019
Senior Associate Brand Manager, US Marketing Commercialization - Scrubbing Bubbles® & fantastik® at SC Johnson

Education

2011 - 2014
Bachelor of Business Administration (BBA) from University of Michigan - Stephen M. Ross School of Business
2010 - 2014
Minor in French & Francophone Studies from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 12 Location : Minneapolis, Minnesota, United States Job Level : Senior Designation : Sr Director, Marketing Commercialization at Nature's Way
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Insights For Selling To Casey

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Casey is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Casey

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Casey move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Casey take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Casey

Personality Compatibility


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