Casey Lewis is a consultant and author of the "After School" newsletter, specializing in youth consumer trends. Her expertise on Gen Z and Alpha is sought by Fortune 500 companies and VCs. She previously co-founded Clover Letter, which was acquired by Viacom, and holds a Bachelors degree from the University of Missouri-Columbia.
Outside of her analytical work, she has a personal connection to retail and fashion, having worked at Gap during college, a brand she has worn since childhood. She often connects cultural history, like 2000s diet culture, to current consumer trends, demonstrating a deep, personal engagement with the topics she covers.
Her first company, a newsletter for Gen Z called Clover Letter, was acquired by media giant Viacom.
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