Casey Lewis

Enthusiast
DISC Type : i

Consultant at Startups, VCs, and Fortune 500 companies

Brooklyn, New York, United States

Overview

Casey Lewis is a consultant and author of the "After School" newsletter, specializing in youth consumer trends. Her expertise on Gen Z and Alpha is sought by Fortune 500 companies and VCs. She previously co-founded Clover Letter, which was acquired by Viacom, and holds a Bachelors degree from the University of Missouri-Columbia.

Outside of her analytical work, she has a personal connection to retail and fashion, having worked at Gap during college, a brand she has worn since childhood. She often connects cultural history, like 2000s diet culture, to current consumer trends, demonstrating a deep, personal engagement with the topics she covers.

Her first company, a newsletter for Gen Z called Clover Letter, was acquired by media giant Viacom.

Personality Overview

Consensus Focused

Non-Confrontational

Story Driven

They prefer to build relationships rather than staying totally transactional.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Youth Consumer Trends
Her entire professional focus, from her "After School" newsletter to her consulting work, is dedicated to analyzing and reporting on youth consumer habits.
Gen Z & Alpha Marketing
She frequently writes reports and articles on how brands can effectively reach younger generations, analyzing everything from beauty launches to major apparel campaigns.
The Creator Economy
Closely follows and analyzes influencer-led brands and the shifting dynamics of the creator space, as seen in her writing on Glossier and various beauty launches.

Media Appearances

Casey has no verified media appearances

Work History

Consultant at Startups, VCs, and Fortune 500 companies
Head of Content and Communications at Seven Seven Six 7️⃣7️⃣6️⃣
Senior Editor at New York Magazine
Vice President, Editorial at Viacom
Co-Founder at Clover Letter

Education

Bachelor’s Degree from University of Missouri-Columbia

More Information

Social Presence :

Prographics :

Exp : N/A Location : Brooklyn, New York, United States Job Level : Mid-senior Designation : Consultant at Startups, VCs, and Fortune 500 companies
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Insights For Selling To Casey

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Casey is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Casey

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Casey move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Casey take some risk or not?

  • They can take some low-probability risks if needed.

You And Casey

Personality Compatibility


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