Casey Lewis in

Casey Lewis

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Consultant at Startups, VCs, and Fortune 500 companies
📍 Brooklyn, New York, United States

Casey Lewis is a consultant and author of the "After School" newsletter, specializing in youth consumer trends. Her expertise on Gen Z and Alpha is sought by Fortune 500 companies and VCs. She previously co-founded Clover Letter, which was acquired by Viacom, and holds a Bachelors degree from the University of Missouri-Columbia.

Outside of her analytical work, she has a personal connection to retail and fashion, having worked at Gap during college, a brand she has worn since childhood. She often connects cultural history, like 2000s diet culture, to current consumer trends, demonstrating a deep, personal engagement with the topics she covers.

Her first company, a newsletter for Gen Z called Clover Letter, was acquired by media giant Viacom.

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Current Role
Consultant
Job Level
Mid-senior
Location
Brooklyn, New York, United States
Personality Overview

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Communication Style
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Priorities

Topics Casey cares about

Youth Consumer Trends
Her entire professional focus, from her "After School" newsletter to her consulting work, is dedicated to analyzing and reporting on youth consumer habits.
Gen Z & Alpha Marketing
She frequently writes reports and articles on how brands can effectively reach younger generations, analyzing everything from beauty launches to major apparel campaigns.
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Career

Work history

Consultant
Startups, VCs, and Fortune 500 companies
Head of Content and Communications
Seven Seven Six 7️⃣7️⃣6️⃣
Senior Editor
New York Magazine
Vice President, Editorial
Viacom
Co-Founder
Clover Letter
In the press

Media appearances

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Education
Bachelor’s Degree
University of Missouri-Columbia
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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