William Martin

Visionary
DISC Type : Ds

VP Strategic Solutions at Gimbel & Associates

Garden City, New York, United States

Overview

William Martin is the VP of Strategic Solutions at Gimbel & Associates, where he architects transformative solutions bridging print management and digital innovation. He focuses on AI-enabled business strategies to drive cost and process optimization for the print industry. He studied Business at the University of Maryland Global Campus, and colleagues describe him as detail-oriented, creative, and an effective communicator.



He is a frequent author and thought leader on the evolution of the print industry, particularly concerning the integration of technology to enhance profitability and customer experience.

Personality Overview

Early Adopter

Direct & Assertive

Big Vision Person

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

AI in Printing
Writes and posts extensively about leveraging AI for workflow automation, operational efficiency, and future profitability in the modern print facility.
Color Management
Authors detailed articles on building competitive advantages through strategic color control, ICC profile management, and leveraging measurement technology for consistency.
Operational Efficiency
His professional focus is on driving cost savings and productivity for print shops through business process improvements and workflow analysis.

Media Appearances

William has no verified media appearances

Work History

5-2025
VP Strategic Solutions at Gimbel & Associates
1-2019 - 5-2025
Vice President Strategic Solutions and Operations at Gimbel & Associates
1-2019 - 5-2025
VP of Strategic Solutions and Operations at Gimbel & Associates
2-2016 - 1-2017
Managing Consultant at BIP Printing Solutions
8-2011 - 1-2015
Production Color Program Manager (iGen Tiger) at Xerox

Education

Business from University of Maryland Global Campus

More Information

Social Presence :

Prographics :

Exp : 15 Location : Garden City, New York, United States Job Level : Senior Designation : VP Strategic Solutions at Gimbel & Associates
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Insights For Selling To William

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with William is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from William

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will William move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can William take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And William

Personality Compatibility


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