Casey Rooney

Balancer
DISC Type : S

Marketing Director - HyFlyers GC at LIV Golf

Los Angeles, California, United States

Overview

Casey Rooney is a sports marketing professional currently leading Marketing and Partnerships for HyFlyers GC within the LIV Golf league. His career is focused on building global partnerships, with previous roles at the World Surf League and CAA Sports. He is a graduate of the University of South Carolinas Sport and Entertainment Management program.

Outside of work, Casey is an avid sports enthusiast with interests that span across golf, surfing, and tennis. He maintains a strong connection to his alma mater, the University of South Carolina, and proudly supports his familys achievements, particularly his brothers engineering accomplishments at USC.

He has built a specialized career in partnership management for both established and disruptive entities in the professional sports world.

Personality Overview

Slow To Decisions

Formal Mannered

Risk-Averse

They are willing to make long-term decisions.  They like following the process even if it takes time to reach any conclusion. They are courteous and respectful but practical.

Topics They Care About

Sports Partnerships
His career has centered on forging global partnerships for major sports organizations, including LIV Golf, the World Surf League, and clients at CAA Sports.
Golf Industry
As the marketing and partnerships lead for a LIV Golf team, he is deeply involved in the business and growth of professional golf.
Brand Marketing
His roles consistently involve developing and executing marketing strategies to enhance brand presence and secure valuable partnerships in the sports sector.

Media Appearances

Casey has no verified media appearances

Work History

1-2023
Marketing Director - HyFlyers GC at LIV Golf
Global Partnerships at World Surf League
Agent, Global Partnerships, CAA Sports at Creative Artists Agency
11-2015 - 1-2019
Global Partnerships, CAA Sports at Creative Artists Agency
Agent Training Program at Creative Artists Agency

Education

Bachelor of Science from University of South Carolina
Education details unavailable from Red Bank Catholic High School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Marketing Director - HyFlyers GC at LIV Golf
URL has been copied!

Insights For Selling To Casey

During A Call Or A Meeting

DO's

  • Unless they are the decision maker, bring other stakeholders into the process early
  • Actively address their concerns around change, risk, and acceptance by users
  • Tell them about the outcome and results before talking about the input

DONT's

  • Ensure that you don’t seem disinterested when speaking to them
  • Don’t push them for a no, take the lack of yes as a no after a certain point
  • Do not sound very transactional, make extra effort to be genuinely interested

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Casey is

  • What matters the most to them is low risk, adoption by others and proven case studies.
  • Will you ever get a clear answer from Casey

  • They never refuse directly, they push out the decisions or just go quiet.

Insights For Deal Planning

    How fast (or slow) will Casey move?

  • They can be some of the slowest decision makers.
  • Can Casey take some risk or not?

  • They have no risk-appetite and prefer to take safe decisions.

You And Casey

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.