Caspar Fenger

Critic
DISC Type : C

Marketing Activation Manager at GROHE

Odense, Region of Southern Denmark, Denmark

Overview

Caspar Fenger is a Marketing Activation Manager at GROHE, where he leverages his expertise in branding, events, and consumer experience. A graduate of Copenhagen Business School, he has grown within the company from a sales and marketing coordinator. He focuses on activating the brand at major lifestyle and trade events.

Outside of his marketing career, Caspar is a passionate photographer with his own freelance brand, Caspar Fenger Photography. He specializes in telling stories through sports, outdoor, and lifestyle content. He also has a stated interest in iconic global brands like The Walt Disney Company and PepsiCo.

He has worked as a photographer covering major athletic competitions, such as Ironman Copenhagen.

Personality Overview

Negotiator

Precise

Critic

They like to do things independently and don’t look for support from others.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Brand Activation
His current role is Marketing Activation Manager, and his recent activity involves organizing GROHE's presence at large-scale consumer fairs and trade skill events.
Consumer Experience
This is a key part of his professional headline and focuses on how customers interact with the brand at events and through marketing initiatives.
Lifestyle Photography
Runs his own freelance photography business focusing on creating content for branding in the sports, outdoor, and lifestyle categories.

Media Appearances

Caspar has no verified media appearances

Work History

11-2021
Marketing Activation Manager at GROHE
8-2020
Creator & storyteller - Photography at Caspar Fenger Photography
11-2016 - 6-2019
Salgs- og marketingkoordinator at GROHE
9-2008 - 6-2013
Medarbejder, freelance at EVENTFORCE

Education

2014 - 2016
Master of Science (MSc) from Copenhagen Business School
2011 - 2014
Bachelor of Science (BSc) from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 12 Location : Odense, Region of Southern Denmark, Denmark Job Level : Middle Designation : Marketing Activation Manager at GROHE
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Insights For Selling To Caspar

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caspar is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Caspar

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Caspar move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Caspar take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Caspar

Personality Compatibility


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