Casper Lind Petersen

Balancer
DISC Type : S

Senior Manager & Marketing Consultant | Global Multibrand Management at WSAudiology

Copenhagen, Capital Region of Denmark, Denmark

Overview

Casper Lind Petersen is a Senior Manager and Marketing Consultant at WSAudiology, focusing on global multibrand management for the Signia Hearing brand. His expertise lies in corporate branding and commercial strategy, built upon previous partner-level experience at Sunrise A/S. He holds both a Masters and Bachelors degree from Copenhagen Business School.

He has a keen interest in creative advertising, specifically highlighting nostalgic and reference-filled campaigns like the PopCorners Super Bowl spot.

Personality Overview

Process-Oriented

Good Listener

Diplomatic

They are polite and respectful but practical.  They are confident about making long-term decisions. Even if it takes time, they prefer following the process.

Topics They Care About

Global Brand Management
Currently works in global marketing at WSAudiology and was previously an Associate Partner in Corporate Branding, demonstrating a focus on managing brands on a global scale.
Commercial Strategy
His professional headline and experience at Sunrise A/S highlight a core focus on developing commercial and transformation strategies for businesses.
B2B & B2C Marketing
Shared a case catalogue focused on how global and Danish companies can bridge the gap between B2B and B2C sales and marketing.

Media Appearances

Casper has no verified media appearances

Work History

9-2024
Senior Manager & Marketing Consultant | Global Multibrand Management at WSAudiology
1-2023 - 9-2024
Associate Partner | Corporate Branding, Commercial Strategy & Transformation at Sunrise A/S
12-2021 - 12-2022
Senior Consultant / Account Manager at Sunrise A/S
1-2020 - 12-2021
Consultant / Account Manager at Sunrise A/S
Marketing & Communications Manager at HB-Care A/S

Education

Master's degree from Copenhagen Business School
Bachelor's degree from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 5 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : Senior Manager & Marketing Consultant | Global Multibrand Management at WSAudiology
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Insights For Selling To Casper

During A Call Or A Meeting

DO's

  • Unless they are the decision maker, bring other stakeholders into the process early
  • Focus on making them comfortable before really commencing the sales motion
  • Share information about the process and how it would address all concerns

DONT's

  • Do not sound very transactional, make extra effort to be genuinely interested
  • Don’t try to be overly social in the early interactions
  • Don’t brush off their concerns, their comfort with you will go down

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Casper is

  • For them, low risk, acceptance by others and strong collaterals are most important.
  • Will you ever get a clear answer from Casper

  • They never like to say no directly, they postpone the decisions or just go silent.

Insights For Deal Planning

    How fast (or slow) will Casper move?

  • They can be very slow in making decisions.
  • Can Casper take some risk or not?

  • They are very likely to play it safe rather than taking risk.

You And Casper

Personality Compatibility


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