Casper Van der Veen

Critic
DISC Type : C

Managing Director Strategy at TNO

The Hague, South Holland, Netherlands

Overview

Casper van der Veen is the Managing Director of Strategy at TNO, where he leads innovation, transformation, and venture development. Described by colleagues as sharp and an impactful communicator, he has extensive experience in strategic management and holds a PhD.

Outside of his corporate career, Casper is deeply involved in physical fitness and coaching. He is a certified Crossfit Level 1 Trainer and a Rugby Level 1 Coach, demonstrating a passion for helping others achieve their potential both professionally and physically.

He holds both a PhD and is a certified coach for two demanding sports: Crossfit and Rugby.

Personality Overview

Objective Thinker

Negotiator

Information Seeker

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Strategic Transformation
His entire career, including roles at Aegon and TNO, has focused on leading transformation, developing change capabilities, and executing on long-term strategy.
Sustainable Innovation
His work at TNO is centered on creating impactful innovations for the sustainable wellbeing and prosperity of society, a mission he frequently mentions in his posts.
Venture Building
As part of his role, he leads tech transfer managers and oversees a portfolio of over 40 startups, actively supporting their growth.

Media Appearances

Casper has no verified media appearances

Work History

6-2022
Managing Director Strategy at TNO
7-2021 - 6-2022
Sabbatical - moving back to the Netherlands at On Sabbatical
1-2017 - 7-2021
Head of Business Development & Member of Management Committee, Aegon Continental Europe at AEGON NV
1-2014 - 12-2016
Director Marketing- and Distribution Strategy at AEGON Nederland
1-2012 - 12-2013
Vice President Group Strategy, Group Business Development at AEGON NV

Education

2019 - 2019
Leading Digital Transformation and Innovation Programme from INSEAD
2017 - 2017
Aegon Executive Programme from Singularity University, Santa Clara CA

More Information

Social Presence :

Prographics :

Exp : 15 Location : The Hague, South Holland, Netherlands Job Level : Mid-senior Designation : Managing Director Strategy at TNO
URL has been copied!

Insights For Selling To Casper

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Tell them what ROI they can expect

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Casper is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Casper

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Casper move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Casper take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Casper

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.