Cassandra DeLuca in

Cassandra DeLuca

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National Key Account Manager at Decibel Cannabis Company
📍 Greater Edmonton Metropolitan Area, Canada

Cassandra is a dynamic National Key Account Manager with over 20 years of experience in sales, marketing, and public relations, primarily within the cannabis and beverage industries. A colleague highlighted her invaluable industry knowledge. She studied Voluntary Sector Management at MacEwan University and holds a unique certification as a Beer Enthusiast.

Her professional history in the beverage sector, coupled with a Level 1 Prud’homme Beer Certification, points to a deep appreciation for the industry that extends beyond her work life. She is adept at building strong relationships and leveraging data to achieve results, suggesting a passion for strategic connection and analysis.

Unique fact: She is a Level 1 Certified Beer Enthusiast.

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Current Role
National Key Account Manager
Location
Greater Edmonton Metropolitan Area, Canada
Personality Overview

How Cassandra shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Cassandra cares about

Key Account Management
Her current and past roles focus on developing and executing strategic plans for major national and regional accounts, driving significant revenue and market share growth.
Cannabis Market Growth
Her recent career at Decibel Cannabis and Canopy Growth is centered on expanding market share and launching new products within the evolving cannabis sector.
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Career

Work history

3-2025
National Key Account Manager
Decibel Cannabis Company
8-2020 - 2-2025
National Account Manager
Canopy Growth Corporation
8-2018 - 8-2020
Territory Manager
Canopy Growth Corporation
9-2017 - 8-2018
Territory Manager
Vins Philippe Dandurand Wines
10-2016 - 9-2017
Sales Representative- On Premise
Molson Coors
In the press

Media appearances

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Education
1999 - 2002
School of Business- Voluntary Sector Management
MacEwan University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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