Cassandra DeLuca

Questioner
DISC Type : c

National Key Account Manager at Decibel Cannabis Company

Greater Edmonton Metropolitan Area, Canada

Overview

Cassandra is a dynamic National Key Account Manager with over 20 years of experience in sales, marketing, and public relations, primarily within the cannabis and beverage industries. A colleague highlighted her invaluable industry knowledge. She studied Voluntary Sector Management at MacEwan University and holds a unique certification as a Beer Enthusiast.

Her professional history in the beverage sector, coupled with a Level 1 Prud’homme Beer Certification, points to a deep appreciation for the industry that extends beyond her work life. She is adept at building strong relationships and leveraging data to achieve results, suggesting a passion for strategic connection and analysis.

Unique fact: She is a Level 1 Certified Beer Enthusiast.

Personality Overview

Cautious & Analytical

Price-Sensitive

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Key Account Management
Her current and past roles focus on developing and executing strategic plans for major national and regional accounts, driving significant revenue and market share growth.
Cannabis Market Growth
Her recent career at Decibel Cannabis and Canopy Growth is centered on expanding market share and launching new products within the evolving cannabis sector.
Data-Driven Strategy
She consistently emphasizes leveraging data-driven insights to influence decision-making, exceed sales targets, and expand distribution networks in her professional summaries.

Media Appearances

Cassandra has no verified media appearances

Work History

3-2025
National Key Account Manager at Decibel Cannabis Company
8-2020 - 2-2025
National Account Manager at Canopy Growth Corporation
8-2018 - 8-2020
Territory Manager at Canopy Growth Corporation
9-2017 - 8-2018
Territory Manager at Vins Philippe Dandurand Wines
10-2016 - 9-2017
Sales Representative- On Premise at Molson Coors

Education

1999 - 2002
School of Business- Voluntary Sector Management from MacEwan University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Edmonton Metropolitan Area, Canada Job Level : N/A Designation : National Key Account Manager at Decibel Cannabis Company
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Insights For Selling To Cassandra

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassandra is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Cassandra

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cassandra move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Cassandra take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Cassandra

Personality Compatibility


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