Cassandra Williams

Enthusiast
DISC Type : i

President at Hope Credit Union

Memphis, Tennessee, United States

Overview

Cassandra has no verified overview

Personality Overview

Consensus Focused

Story Driven

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They are more about building relationships than just cutting deals.

Topics They Care About

Cassandra has no verified topics they care about

Media Appearances

Cassandra has no verified media appearances

Work History

3-2025
President at Hope Credit Union
10-1999 - 4-2025
Regional Branch Administrator at Hope Credit Union
9-2021 - 4-2025
Executive Vice President, Chief Program Officer at Hope Enterprise Corporation
2-2017 - 4-2025
SVP Community and Economic Development at Hope Enterprise Corporation

Education

2001 - 2003
MBA from Delta State University
1985 - 1989
BBA from Delta State University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Memphis, Tennessee, United States Job Level : N/A Designation : President at Hope Credit Union
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Insights For Selling To Cassandra

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers
  • Maintain high, positive energy and convey confidence

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassandra is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Cassandra

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Cassandra move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Cassandra take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Cassandra

Personality Compatibility


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