Cassie Cheatham

Questioner
DISC Type : c

Head of Partner and Marketing Analytics at Apptio, an IBM Company

Asheville, North Carolina, United States

Overview

Cassie has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

Cassie has no verified topics they care about

Media Appearances

Cassie has no verified media appearances

Work History

4-2025
Head of Partner and Marketing Analytics at Apptio, an IBM Company
10-2022 - 6-2025
Sr. Insights and Analytics Manager at Apptio, an IBM Company
2-2021 - 11-2022
Insights and Analytics Manager at Apptio, an IBM Company
7-2019 - 2-2021
Analytics Consultant at IBM
5-2018 - 6-2019
Procurement Professional Intern at IBM

Education

Bachelor's degree from University of Tennessee, Knoxville
International Business from Universitat Autònoma de Barcelona

More Information

Social Presence :

Prographics :

Exp : 7 Location : Asheville, North Carolina, United States Job Level : Mid-senior Designation : Head of Partner and Marketing Analytics at Apptio, an IBM Company
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Insights For Selling To Cassie

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassie is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Cassie

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cassie move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Cassie take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Cassie

Personality Compatibility


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