Cassie Richardson

Examiner
DISC Type : sc

Marketing Manager at CoreFirst Bank & Trust

Topeka, Kansas, United States

Overview

Cassie has no verified overview

Personality Overview

Unexpressive

Tough To Convince

Process Oriented

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. Being observant comes to them naturally.

Topics They Care About

Cassie has no verified topics they care about

Media Appearances

Cassie has no verified media appearances

Work History

7-1994
Marketing Manager at CoreFirst Bank & Trust

Education

1987 - 1992
BA from Washburn University

More Information

Social Presence :

Prographics :

Exp : 31 Location : Topeka, Kansas, United States Job Level : Middle Designation : Marketing Manager at CoreFirst Bank & Trust
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Insights For Selling To Cassie

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassie is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Cassie

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Cassie move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Cassie take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Cassie

Personality Compatibility


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