Cassie Smith

Pioneer
DISC Type : DSI

Public Affairs Marketing Manager at Meta

Washington, District of Columbia, United States

Overview

Cassie has no verified overview

Personality Overview

Driven But Considerate

Friendly But Fast

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Cassie has no verified topics they care about

Media Appearances

Cassie has no verified media appearances

Work History

5-2024
Public Affairs Marketing Manager at Meta
9-2022 - 5-2024
Brand Marketing Manager at The Washington Post
8-2022 - 9-2022
Paid Media Lead, Brand Marketing at The Washington Post
7-2021 - 3-2022
Associate Director, Media Planning at Bully Pulpit Interactive
7-2020 - 6-2021
Media Supervisor at Bully Pulpit Interactive

Education

Bachelor's Degree from American University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Washington, District of Columbia, United States Job Level : Middle Designation : Public Affairs Marketing Manager at Meta
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Insights For Selling To Cassie

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassie is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Cassie

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Cassie move?

  • They are generally fast movers and can take quick decisions
  • Can Cassie take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Cassie

Personality Compatibility


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