Cat Carey

Enthusiast
DISC Type : i

Vice President Sales, E-Commerce at Dorel Home

Boston, Massachusetts, United States

Overview

Cat Carey is the Vice President of E-Commerce Sales at Dorel Home, leveraging deep expertise in the furniture manufacturing industry. She directs digital sales strategies across key accounts like Wayfair, Amazon, and The Home Depot, and holds a Masters Degree from Suffolk University.

After a successful decade representing Dorel as a manufacturers representative, she transitioned into a leadership position within the company.

Personality Overview

Story Driven

Optimistic

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They are generally friendly, so be careful when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

E-commerce Strategy
Leads all e-commerce and digital sales for Dorel Home across a portfolio of major retail accounts.
Furniture Industry
Possesses a long-standing career and demonstrated knowledge within the furniture manufacturing and sales sector.
Key Account Growth
Manages and expands relationships with Dorel Home's largest retail partners, including a past role specifically focused on the Wayfair account.

Media Appearances

Cat has no verified media appearances

Work History

5-2025 - 8-2025
Vice President Sales, E-Commerce at Dorel Home
12-2024 - 5-2025
Vice President of E-Commerce Sales, Wayfair Account at Dorel Home
1-2022 - 12-2024
Vice President of E-Commerce at Dorel Home Boston
9-2019 - 1-2022
Managing Director E-Commerce at Dorel Home Boston
1-2022 - 12-2024
Vice President of E-Commerce at GDG Inc.

Education

2010 - 2014
Master's Degree from Suffolk University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Boston, Massachusetts, United States Job Level : N/A Designation : Vice President Sales, E-Commerce at Dorel Home
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Insights For Selling To Cat

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cat is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Cat

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Cat move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Cat take some risk or not?

  • They can take some low-probability risks if needed.

You And Cat

Personality Compatibility


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