Lorna Burnip is a Digital CRM professional at Pentland Brands with a history of managing and implementing CRM systems. Her experience includes translating business needs into SFDC functionality at Office Depot and leading CRM campaigns at Dunelm. She holds a BA (hons) Degree in Design from Nottingham Trent University.
Lorna launched and implemented a new sales and marketing CRM system integrated with Sage 200 in a previous role.
Read the full overview →They are naturally enthusiastic, so take their promise with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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