Cat M.

Commander
DISC Type : D

Head of Marketing at Foods Connected Ltd

Belfast, Northern Ireland, United Kingdom

Overview

Cat M. is the Head of Marketing at Foods Connected, where she specializes in building high-performing teams to drive scalable growth. With a focus on brand, product, and demand strategy, she has a background that includes a BA from Queens University Belfast and an MA from the University of the Arts London. Colleagues have described her as "ridiculously efficient" and enthusiastic.

Cat is a co-founder and was the editorial director of Pica Pica Magazine, a multi-channel publication that originated from her Masters degree project. The magazine celebrates the UKs independent and handmade craft scene, reflecting her passion for creativity and independent makers.

During her MA in Publishing, she co-founded Pica Pica, a magazine dedicated to the UKs modern craft movement.

Personality Overview

Impact-Driven

Very Quick

Strong-Willed

More than the product, they care about the effectiveness of the product.  They are not focused on building rapport and relationships. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Scalable Growth
Her professional headline and introduction emphasize her focus on building the foundations that enable scalable growth for companies.
B2B Marketing
She previously served as the Head of B2B Marketing at DICE, indicating deep experience in this area.
Team Mentorship
Her personal introduction states she is passionate about mentoring teams and helping them develop.

Media Appearances

Cat has no verified media appearances

Work History

1-2023
Head of Marketing at Foods Connected Ltd
7-2021 - 1-2023
Head of B2B Marketing at DICE
1-2020 - 6-2021
Partner Product Marketing Manager at DICE
1-2018 - 1-2020
Global Content Marketing Manager at Yieldify
1-2017 - 12-2017
Marketing Manager, Northern Europe at Qubit.

Education

BA from Queen's University Belfast
MA from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 10 Location : Belfast, Northern Ireland, United Kingdom Job Level : Mid-senior Designation : Head of Marketing at Foods Connected Ltd
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Insights For Selling To Cat

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cat is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cat

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Cat move?

  • They can take decisions very fast if you manage to convince them.
  • Can Cat take some risk or not?

  • The risks don’t matter much to them.

You And Cat

Personality Compatibility


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