Roger McCracken

Enthusiast
DISC Type : i

CEO & Co-Founder at Foods Connected Ltd

Belfast, Northern Ireland, United Kingdom

Overview

Roger McCracken is the Co-Founder and CEO of Foods Connected, a company providing cloud-based software for the global food industry. His expertise is in driving digital transformation for food manufacturers and retailers. He holds a degree in Business Administration from the University of Bath and previously worked as a Commercial Manager at Foyle Food Group.

Outside of his tech career, Roger has a background in elite sports management, having served as the Team Manager for the University of Baths High Performance Rugby Programme. He travels frequently for work but enjoys supporting local businesses in Belfast when he is home.

While at university, he co-founded The GradRoom Ltd, a web platform designed to improve how graduate recruiters interact with students.

Personality Overview

Non-Confrontational

Consensus Focused

Optimistic

They are more about building relationships than just cutting deals.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Food Supply Chain
His company develops software to solve complex challenges in food safety, supplier compliance, procurement, and traceability for global food businesses.
Global Business Growth
He is actively scaling Foods Connected on a global level, focusing on expanding the team and professional services to support international customers.
Customer Centricity
He states his passion is "getting things done with our customers, " demonstrating a hands-on approach and commitment to client success.

Media Appearances

Roger has no verified media appearances

Work History

8-2012
CEO & Co-Founder at Foods Connected Ltd
11-2008 - 9-2011
Commercial Manager at Foyle Food Group
10-2007 - 6-2008
Team Manager at University of Bath
11-2006 - 4-2008
Owner at The GradRoom Ltd
2-2006 - 8-2006
Analyst at Lehman Brothers

Education

2003 - 2007
Business Administration from University of Bath
1996 - 2003
Education details unavailable from Limavady Grammar School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Belfast, Northern Ireland, United Kingdom Job Level : Leadership Designation : CEO & Co-Founder at Foods Connected Ltd
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Insights For Selling To Roger

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Invite them for a lunch or a drink/coffee
  • Compliment them about their personality if you get a chance

DONT's

  • Avoid overloading them with too much information
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Roger is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Roger

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Roger move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Roger take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Roger

Personality Compatibility


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