Catalina González Castaño in

Catalina González Castaño

Critic · DISC type C
Channel Development Manager - Modern Trade at Nestlé
📍 Colombia

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
13 Years
Current Role
Channel Development Manager - Modern Trade
Job Level
Middle
Location
Colombia
Personality Overview

How Catalina shows up

ROI Driven
Negotiator
Information Seeker

They prefer to analyze logically and value objective facts over emotions. They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Priorities

Topics Catalina cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

3-2025
Channel Development Manager - Modern Trade
Nestlé
1-2024 - 2-2025
Channel Development Manager - Pharma Channels
Nestlé
8-2019 - 12-2023
Channel Marketing Sr Associate - Ethical products Business Unit
TQ Confiable
3-2017 - 7-2019
Trade Marketing Associate - Traditional Trade
TQ Confiable
2-2014 - 2-2017
Sales Strategic Planning Coordinator
TQ Confiable
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2018 - 2020
Master of Business Administration - MBA
Universidad Icesi
2004 - 2010
Ingeniera Industrial
Pontificia Universidad Javeriana Cali
2010 - 2010
Diplomado en Gerencia de Procesos
Universidad Icesi
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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