Catalina Serna-Valencia in

Catalina Serna-Valencia

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Chief Financial Officer at Goodwill Industries International
📍 Washington DC-Baltimore Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
23 Years
Current Role
Chief Financial Officer
Job Level
Leadership
Location
Washington DC-Baltimore Area, United States
Personality Overview

How Catalina shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Catalina cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

4-2022
Chief Financial Officer
Goodwill Industries International
10-2015 - 3-2022
Vice President, Budget Strategies & Cash Treasury Management Services
United Way Worldwide
4-2008 - 10-2015
Executive Director / Chief Program Officer / Chief Financial Officer
The International Center
6-2006 - 3-2008
Cash Management Analyst, Sr. Accountant – Risk Management Finance
Marriott International
11-2004 - 5-2006
Finance Associate – The LINKAGES Project
AED
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2003 - 2006
Master’s Degree
The Johns Hopkins University - Carey Business School
2001 - 2002
Certificate Program in Economic Policy and International Business and Trade
American University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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