Kate Johnston

Questioner
DISC Type : c

Fractional Chief Revenue Officer at Woody Creek Distillers

Washington DC-Baltimore Area, United States

Overview

Kate has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

They are more likely than others to negotiate on pricing and terms.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Kate has no verified topics they care about

Media Appearances

Kate has no verified media appearances

Work History

10-2024
Fractional Chief Revenue Officer at Woody Creek Distillers
4-2022 - 3-2024
Sr. Director, Marketing at Endless West
4-2022 - 3-2023
Director Private Label + Control Brands at Endless West
1-2022
Founder + Managing Partner at DYMALYST
3-2020 - 2-2022
Director Of Business Development at IJW Whiskey Company

Education

BS Communications from University of Tennessee, Knoxville
Education details unavailable from Hilton Head Island High School

More Information

Social Presence :

Prographics :

Exp : 17 Location : Washington DC-Baltimore Area, United States Job Level : Leadership Designation : Fractional Chief Revenue Officer at Woody Creek Distillers
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Insights For Selling To Kate

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kate is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Kate

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kate move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Kate take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Kate

Personality Compatibility


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