Catarina Jales in

Catarina Jales

Critic · DISC type C
Assoc. Director (Planning & Strategy) at Wavemaker
📍 New York, New York, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
11 Years
Current Role
Assoc. Director (Planning & Strategy)
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

How Catarina shows up

Objective Thinker
ROI Driven
Negotiator

Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Priorities

Topics Catarina cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2021
Assoc. Director (Planning & Strategy)
Wavemaker
7-2018 - 6-2021
Manager (Planning & Strategy)
Wavemaker
7-2016 - 6-2018
Senior Associate (Planning & Strategy)
Wavemaker
1-2016 - 6-2016
Associate Media Planner
MEC
10-2013 - 1-2016
Media Specialist
MEC
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2016 - 2016
International Business Administration
Manhattan Institute of Management
2015 - 2015
Luxury Brand Management
ISEG - Lisbon School of Economics & Management
2009 - 2012
Licentiate degree
Instituto Superior de Comunicação Empresarial e Marketing
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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