Catarina P. Coelho

Enthusiast
DISC Type : i

Head of Marketing at CodeBase

Edinburgh, Scotland, United Kingdom

Overview

Catarina is the Head of Marketing at CodeBase, where she leads the development and implementation of customized performance marketing strategies to foster growth. A graduate of Copenhagen Business School, she is a strategic thinker focused on using analytics to drive creativity and engagement. People often describe her as strategic and capable.

Outside of her marketing career, Catarina has a demonstrated passion for the literary world, having previously managed digital marketing for the Edinburgh International Book Festival, the worlds largest public celebration of the written word. This suggests a strong appreciation for literature and cultural events.

Unique fact: She once worked temporarily in-house with a clients marketing team, providing urgent, hands-on support during a corporate restructure.

Personality Overview

Amiable & Agreeable

Consensus Focused

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Marketing Team Growth
She is actively hiring for her team at CodeBase, seeking experienced content and digital marketing executives to support the company's growth ambitions.
Performance Marketing
Her professional focus is on developing and implementing customized performance marketing strategies that are designed to empower company growth.
Marketing Automation
Previously conceptualized and built an automated chatbot to manage marketing, service, and sales needs across the customer journey.

Media Appearances

Catarina has no verified media appearances

Work History

3-2025
Head of Marketing at CodeBase
1-2023 - 3-2025
Marketing Manager at CodeBase
7-2021 - 1-2023
Digital Marketing Manager at Edinburgh International Book Festival
11-2020 - 7-2021
Automation & CRM Specialist at Attacat
6-2019 - 11-2020
Organic (SEO) Marketing Manager at Attacat

Education

2015 - 2017
Master's Degree from Copenhagen Business School
2014 - 2015
Double-Degree Bachelor from KEDGE Business School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Edinburgh, Scotland, United Kingdom Job Level : Mid-senior Designation : Head of Marketing at CodeBase
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Insights For Selling To Catarina

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catarina is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Catarina

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Catarina move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Catarina take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Catarina

Personality Compatibility


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