Cate Poulson

Collaborator
DISC Type : si

Director at Cate Poulson Ltd

Henley-On-Thames, England, United Kingdom

Overview

Cate has no verified overview

Personality Overview

Good Listener

Fair-minded

Appreciative

They are more likely to opt for solutions that are proven in the market.  Scenarios where both sides can come out as winners appeal to them greatly. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Cate has no verified topics they care about

Media Appearances

Cate has no verified media appearances

Work History

12-2024
Director at Cate Poulson Ltd
7-2020
Non Executive Director at ScaleUp Institute
3-2024 - 10-2025
Advisory Partner at Excelerator Partners
3-2012 - 1-2024
Head of BGF Talent Network (ExCo) at BGF
4-2010 - 3-2012
Business Leaders Network at 3i Group plc

Education

2001 - 2004
BA (Hons) from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 15 Location : Henley-On-Thames, England, United Kingdom Job Level : Mid-senior Designation : Director at Cate Poulson Ltd
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Insights For Selling To Cate

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • Show genuine interest in solving their problems
  • Use testimonials, case studies to show them why it is a low-risk, high-value decision

DONT's

  • Don’t give the impression of being unproven or risky
  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cate is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Cate

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Cate move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Cate take some risk or not?

  • They are unlikely to take many risks.

You And Cate

Personality Compatibility


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