Caterina Iacoviello in

Caterina Iacoviello

Captain · DISC type DS
Global Product Marketing Manager at Tetra Pak
📍 Madrid, Community of Madrid, Spain

Caterina is a results-oriented Global Product Marketing Manager at Tetra Pak, with a robust background in B2B marketing and go-to-market strategy from her time at S&P Global. Colleagues describe her as creative, strategic, and proactive. She also holds a Marketing AI Certificate from Cornell University.

Beyond her marketing career, Caterina has a passion for aesthetics and design, having formally studied Interior Decoration & Styling. This background suggests a keen eye for detail and creativity that she likely applies to her professional campaigns and strategies.

Unique fact: She has a professional qualification in Interior Decoration & Styling from the Istituto Europeo di Design.

Read the full overview →
Experience
9 Years
Current Role
Global Product Marketing Manager
Job Level
Middle
Location
Madrid, Community of Madrid, Spain
Personality Overview

How Caterina shows up

Dynamic But Sincere
Decisive But Calm
Planner & Achiever

They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Priorities

Topics Caterina cares about

AI in Marketing
Spearheaded the "Accelerate With AI" campaign at S&P Global and holds a Marketing AI certificate from Cornell, indicating deep expertise in applying AI to marketing strategies.
Global GTM Strategy
A core focus of her career, she has led global go-to-market strategies for major corporations, including specific campaigns for the Americas and Latin American markets.
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Career

Work history

3-2026
Global Product Marketing Manager
Tetra Pak
9-2024 - 3-2026
Senior Manager, Product Marketing, AI Lead
S&P Global
10-2022 - 9-2024
Manager, Global Marketing, Data & Insights
S&P Global
8-2021 - 9-2022
Manager, Global Marketing, Research, Advisory & Specialty Solutions
S&P Global
4-2019 - 8-2021
Marketing Coordinator, Demand Generation, Americas
S&P Global
In the press

Media appearances

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Education
Marketing AI Certificate
Cornell University
Decoración & Estilismo de Interiores
Istituto Europeo di Design
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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