Catherine Armstrong

Inspirer
DISC Type : id

Director of People and Culture at Loughborough University

Coventry, England, United Kingdom

Overview

Catherine has no verified overview

Personality Overview

Charming & Persuasive

Achievment Oriented

Generous

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Catherine has no verified topics they care about

Media Appearances

Catherine has no verified media appearances

Work History

1-2021
Director of People and Culture at Loughborough University
1-2014
Lecturer in American History at Loughborough University
Careers Writer at jobs.ac.uk
9-2007 - 12-2013
Senior Lecturer in American History at Manchester Metropolitan University

Education

1995 - 1998
Bachelor of Arts (B.A.) from University of Warwick

More Information

Social Presence :

Prographics :

Exp : 18 Location : Coventry, England, United Kingdom Job Level : Mid-senior Designation : Director of People and Culture at Loughborough University
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Catherine

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Catherine take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Catherine

Personality Compatibility


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