Catherine Bugue

Observer
DISC Type : ic

Owner, Director of Education at Napa Valley Wine Academy

Napa, California, United States

Overview

Catherine Bugue is the Co-founder and Vice President of Education at the Napa Valley Wine Academy. She develops new courses, oversees all WSET course delivery, and instructs advanced-level students. A skilled writer, Catherine also serves as a wine columnist for the Napa Valley Register and holds a WSET Diploma.

Catherine is deeply immersed in the world of wine, both professionally and personally. She resides in Napa Valley with her husband, François, who works in wine production. This environment provides a constant connection to the craft and industry she is passionate about educating others on.

She created and launched the Professional Wine Educator academy to develop essential skills for aspiring wine instructors.

Personality Overview

Example Seeker

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Wine Education
As VP of Education, she develops curricula, instructs advanced courses, and created an academy specifically for training other wine educators, demonstrating a passion for pedagogy.
Wine Writing
Loves to write as much as teach, serving as a wine columnist for the Napa Valley Register and sitting on the St Helena Star Tasting Panel.
International Wines
Previously managed accounts for European wine regions like Chianti Classico, Franciacorta, and Rueda, indicating a broad global palate and expertise beyond California.

Media Appearances

Catherine Bugue - Napa Valley Wine Academy. Featured in Napa Valley Wine Academy (official website)

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Study like a pro with insights from our VP of Education, Catherine Bugue. Featured in Facebook (Napa Valley Wine Academy)

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Interested in becoming a wine educator? Follow our VP of Education Catherine Bugue. Featured in Facebook (Napa Valley Wine Academy)

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Work History

1-2013
Owner, Director of Education at Napa Valley Wine Academy
Writer at St. Helena Star Napa Valley Vintner Tasting Panel
5-2008 - 9-2015
Senior Executive Account Manager at Balzac Communications and Marketing
5-2005 - 5-2008
Director of Publishing Projects at Karen MacNeil & Company

Education

2015 - 2015
Certified Instructor from Italian Wine Professional
2007 - 2009
AIWS from Wine & Spirit Education Trust Diploma Program

More Information

Social Presence :

Prographics :

Exp : 20 Location : Napa, California, United States Job Level : Mid-senior Designation : Owner, Director of Education at Napa Valley Wine Academy
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Catherine

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Catherine take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Catherine

Personality Compatibility


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