Catherine Fielden DipWSET in

Catherine Fielden DipWSET

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Head of Marketing at SmartOnion
📍 United Kingdom

Catherine is the Head of Marketing at SmartOnion, a FinTech company focused on legacy planning. She leverages extensive experience in brand building and storytelling from her previous roles at Freixenet Copestick. Catherine holds a WSET Diploma and a Bachelor of Arts from the University of the West of England.

Beyond her professional life, Catherine is passionate about wine education, holding certifications as a WSET educator. She has also shown an interest in wildlife conservation and supporting charitable causes, having written about wine brands that contribute to saving endangered rhinos.

She has successfully pivoted from a deep career in the wine industry to leading marketing for a FinTech startup.

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Experience
6 Years
Current Role
Head of Marketing
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Catherine cares about

Legacy Planning
Her work at SmartOnion focuses on transforming how people approach legacy planning and easing the administrative burden on families.
Wine Education
As a WSET Diploma holder and certified educator, she is passionate about demystifying the world of wine for others.
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Career

Work history

7-2025
Head of Marketing
SmartOnion
7-2025
Member
Women in Wills
4-2022
WSET Nominated Educator and Exams Officer
Freixenet Copestick
7-2021 - 6-2024
Content & Communications Manager
Freixenet Copestick
9-2019 - 7-2021
Online & Hospitality Manager
Freixenet Copestick
In the press

Media appearances

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Education
Bachelor of Arts - BA (Hons)
University of the West of England
Certified Educator in Wines
Wine & Spirit Education Trust
Social presence
in
Behavioral profile

DISC profile (public)

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