Catherine Fielden DipWSET

Inspirer
DISC Type : id

Head of Marketing at SmartOnion

United Kingdom

Overview

Catherine is the Head of Marketing at SmartOnion, a FinTech company focused on legacy planning. She leverages extensive experience in brand building and storytelling from her previous roles at Freixenet Copestick. Catherine holds a WSET Diploma and a Bachelor of Arts from the University of the West of England.

Beyond her professional life, Catherine is passionate about wine education, holding certifications as a WSET educator. She has also shown an interest in wildlife conservation and supporting charitable causes, having written about wine brands that contribute to saving endangered rhinos.

She has successfully pivoted from a deep career in the wine industry to leading marketing for a FinTech startup.

Personality Overview

Fast Adopter

Generous

Decisive

They respond well to objective pitches but also attach some value to relationships.  They usually prefer to drive the conversation. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Legacy Planning
Her work at SmartOnion focuses on transforming how people approach legacy planning and easing the administrative burden on families.
Wine Education
As a WSET Diploma holder and certified educator, she is passionate about demystifying the world of wine for others.
Content Strategy
She leads content marketing, SEO, and press relations to build trust and showcase expertise for her company.

Media Appearances

Catherine has no verified media appearances

Work History

7-2025
Head of Marketing at SmartOnion
7-2025
Member at Women in Wills
4-2022
WSET Nominated Educator and Exams Officer at Freixenet Copestick
7-2021 - 6-2024
Content & Communications Manager at Freixenet Copestick
9-2019 - 7-2021
Online & Hospitality Manager at Freixenet Copestick

Education

Bachelor of Arts - BA (Hons) from University of the West of England
Certified Educator in Wines from Wine & Spirit Education Trust

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Kingdom Job Level : Mid-senior Designation : Head of Marketing at SmartOnion
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Catherine

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Catherine take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Catherine

Personality Compatibility


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