Catherine Krna

Questioner
DISC Type : c

Ambulatory CEO, Sutter Health Greater Silicon Valley at Sutter Health

San Francisco Bay Area, United States

Overview

Catherine has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Catherine has no verified topics they care about

Media Appearances

Catherine has no verified media appearances

Work History

5-2024
Ambulatory CEO, Sutter Health Greater Silicon Valley at Sutter Health
6-2022 - 1-2024
Chief Operating Officer and President, Syllable Healthcare at Syllable
6-2020 - 6-2022
President and Chief Executive Officer at University HealthCare Alliance, Stanford Health Care
8-2017 - 6-2020
Chief Administrative Officer at University HealthCare Alliance
7-2015 - 6-2022
Vice President, Ambulatory Care and Service Lines at Stanford Health Care

Education

2001 - 2003
MBA from Harvard Business School
1995 - 1999
BA from Harvard University

More Information

Social Presence :

Prographics :

Exp : 23 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Ambulatory CEO, Sutter Health Greater Silicon Valley at Sutter Health
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Catherine

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Catherine take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Catherine

Personality Compatibility


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