Catherine MacNeil

Questioner
DISC Type : c

Publlished author of the #1 best selling book on Medicare. at Self-employed

Dartmouth, Nova Scotia, Canada

Overview

Catherine MacNeil is a keynote speaker and author with a distinguished career that began as a Critical Care Nurse in 1976. Leveraging her extensive experience as a health administrator and researcher, she authored the #1 best-selling book on Medicare, becoming a leading advocate for Canadas public healthcare system. She holds a Bachelor of Health Administration.

Catherine is deeply passionate about social justice within the healthcare landscape. Her advocacy is driven by a commitment to protect vulnerable populations, support caregivers, and ensure the equitable treatment of seniors in long-term care. This personal mission is the central theme of her writing and public speaking engagements.

Her entire career arc is unique, transitioning from a frontline nurse to a nationally recognized author shaping the conversation on Canadian Medicare.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Canadian Medicare
Her #1 best-selling book, "Dying to be Seen, " and her public advocacy are centered on the preservation and expansion of Canada's universal, single-payer healthcare system.
Healthcare Privatization
Actively argues against private/hybrid healthcare models, citing risks of increased costs, competition for resources, and negative impacts on the public system in her recent commentary.
Seniors' Care
Leverages her background in gerontology nursing and as a former manager of a long-term care facility to advocate for better funding and support for seniors.

Media Appearances

Catherine has no verified media appearances

Work History

1-2019
Publlished author of the #1 best selling book on Medicare. at Self-employed
10-2016
Clinical Instructor at Eastern College
10-2011 - 10-2016
Nursing Manager at Northwood
1-2006 - 10-2011
Health Services Manager at Capital District Health Authority
11-2000 - 1-2006
Nursing Supervisor at Capital District Health Authority

Education

8-1974 - 8-1976
Diploma from St. Martha’s School of Nursing
Bachelor of Health Administration from Athabasca University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Dartmouth, Nova Scotia, Canada Job Level : N/A Designation : Publlished author of the #1 best selling book on Medicare. at Self-employed
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Catherine

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Catherine take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Catherine

Personality Compatibility


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