Catherine Proper

Wildcard
DISC Type : cis

VP R&D | FSQA at Kevin's Natural Foods

Stockton, California, United States

Overview

Catherine has no verified overview

Personality Overview

Friendly But Slow

Requires Proof

ROI Driven

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Catherine has no verified topics they care about

Media Appearances

Catherine has no verified media appearances

Work History

5-2025
VP R&D | FSQA at Kevin's Natural Foods
5-2024 - 5-2025
Director Innovation at The Pictsweet Company
4-2023 - 6-2024
Director Foodservice R&D at The Pictsweet Company
6-2020 - 8-2023
Culinary Director at Nando's PERi-PERi USA
7-2014 - 5-2018
Sr. Director Product Development, Quality Assurance and Regulatory at SUPERVALU

Education

2010 - 2012
MBA from UMN Carlson School of Management
1996 - 2000
BS from University of Rhode Island

More Information

Social Presence :

Prographics :

Exp : 9 Location : Stockton, California, United States Job Level : Senior Designation : VP R&D | FSQA at Kevin's Natural Foods
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Catherine

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Catherine take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Catherine

Personality Compatibility


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