Catherine Read

Commander
DISC Type : D

Manager, OEM & White & Private-Label Business Development at Mindray North America

Pleasanton, California, United States

Overview

Catherine has no verified overview

Personality Overview

Risk-Taker

Strong-Willed

Decisive

They are very proud of what they do.  They like to be in a position where they can control the conversation and terms. They like to act fast and expect others to do the same.

Topics They Care About

Catherine has no verified topics they care about

Media Appearances

Catherine has no verified media appearances

Work History

8-2025
Manager, OEM & White & Private-Label Business Development at Mindray North America
4-2017 - 9-2025
Vice President of Global Sales at TPRG - The Third Party Review Group
11-2010 - 2-2017
Director, Customer Engagement at Carl Zeiss Meditec
10-2004 - 6-2010
Director, Sales and Service Operations at ZONARE Medical Systems
Senior Sales Executive at Siemens Medical previously Acuson

Education

1998 - 2000
BA from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 21 Location : Pleasanton, California, United States Job Level : Middle Designation : Manager, OEM & White & Private-Label Business Development at Mindray North America
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Catherine

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They can take decisions very fast if you manage to convince them.
  • Can Catherine take some risk or not?

  • The risks don’t matter much to them.

You And Catherine

Personality Compatibility


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