Catherine Sanderson (she/her)

Evaluator
DISC Type : sdc

Head of Marketing & Communications at Nest Health

New York City Metropolitan Area, United States

Overview

Catherine has no verified overview

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Catherine has no verified topics they care about

Media Appearances

Catherine has no verified media appearances

Work History

10-2023
Head of Marketing & Communications at Nest Health
3-2023 - 10-2023
Head of Marketing, Community & Communications at Juno Medical
11-2022 - 3-2023
Senior Director, Marketing & Communications at Brightline
1-2022 - 11-2022
Director, Marketing & Communications at Brightline
1-2021 - 1-2022
Senior Marketing Manager at Brightline

Education

Bachelor of Science (B.S.) from New York University
2015 - 2017
Master of Arts (M.A.) from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Head of Marketing & Communications at Nest Health
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Catherine

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Catherine take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Catherine

Personality Compatibility


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