Catherine Shu

Enthusiast
DISC Type : i

Head of Content at Gobi Partners

Taipei, Taipei City, Taiwan

Overview

Catherine Shu is a Taiwanese-American journalist at TechCrunch, specializing in the Asian technology industry. A graduate of Columbia Universitys School of Journalism, she leverages her eight years of experience to provide context on various markets, sectors, and policy trends for a global audience. People who have worked with her describe her as dynamic, creative, and intelligent.

Based in Taipei, Catherine is fluent in Mandarin and passionate about observing how culture and human behavior intersect with the technology and finance industries. Her reporting career began with covering culture, entrepreneurship, and policy for the Taipei Times, conducting most of her research and interviews in Mandarin.

As a recipient of the Huayu Enrichment Scholarship from Taiwans Ministry of Education, she completed a nine-month intensive course in Mandarin Chinese.

Personality Overview

Consensus Focused

Non-Confrontational

Story Driven

They are more about building relationships than just cutting deals.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Asian Tech Industry
As a writer for TechCrunch, she covers breaking news and writes in-depth analysis about the technology industry across all Asian markets, particularly East and Southeast Asia.
Culture and Technology
Expresses a strong passion for understanding and writing about how culture and human behavior influence the technology and finance sectors, and vice versa.
Entrepreneurship in Taiwan
Previously worked as a features reporter for the Taipei Times, where she specifically covered the entrepreneurship and policy landscape in Taiwan.

Media Appearances

Don't ignore Asia tech. Featured in TechCrunch

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Catherine Shu Reflects on 12 Years at TechCrunch. Featured in YouTube

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Founders On Depression. Featured in TechCrunch

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Work History

11-2024
Head of Content at Gobi Partners
4-2024 - 10-2024
Director of Content and Media at The P.R. Group
11-2012 - 3-2024
Senior Reporter at TechCrunch
6-2003 - 11-2012
Freelance journalist at Self-employed
6-2008 - 10-2012
Features Reporter at Taipei Times

Education

2004 - 2005
M.S. from Columbia University - Graduate School of Journalism
2007 - 2008
N/A from National Taiwan Normal University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Taipei, Taipei City, Taiwan Job Level : Mid-senior Designation : Head of Content at Gobi Partners
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Catherine

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Catherine take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Catherine

Personality Compatibility


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