Catherine Spode

Critic
DISC Type : C

Business Owner at Catherine Spode and Associates

Greater London, England, United Kingdom

Overview

Catherine Spode is the founder of Catherine Spode and Associates, a firm that secures financing for UK and international property development. Drawing on an MA from the University of London, she brokers complex deals, including debt, equity, and forward funding. Before finance, she had a 20-year career in education.

Catherine has a strong background in European languages and culture, holding a Joint Honours BA in Italian and French from Swansea University. Her studies included an Erasmus year spent in Urbino, Italy, reflecting a deep appreciation for the regions language and heritage.

She transitioned into property finance after a two-decade career as a teacher in secondary and higher education.

Personality Overview

ROI Driven

Critic

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Construction Finance
Her firm specializes in securing debt, mezzanine, bridging finance, and equity investment for property developers, as mentioned in her company's services.
Project Viability
She emphasizes the need for well-prepared applications from developers, noting that her firm's rejection rate for projects it doesn't take forward is over 90%.
Flexible Lending
She highlights working with flexible lenders who can 'think outside of the box' to finance projects across Europe, the Caribbean, Australia, and the USA.

Media Appearances

Catherine Spode and Associates Ltd. Featured in London Professionals

See Now

Work History

9-2006
Business Owner at Catherine Spode and Associates

Education

1988 - 1999
MA degree from University of London
1966 - 1970
Joint Honours BA from Swansea University / Prifysgol Abertawe

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater London, England, United Kingdom Job Level : N/A Designation : Business Owner at Catherine Spode and Associates
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Catherine

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Catherine take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Catherine

Personality Compatibility


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