Safwan A.

Questioner
DISC Type : c

Chief Executive Officer at ADAM Management Holdings

London, England, United Kingdom

Overview

Safwan A. is the Founder and CEO of ADAM Management Holdings, a global investment firm with a diverse portfolio. Originally trained as an aeronautical engineer, he began his career in franchising at age 25 and now applies a systems-driven approach to his investments across numerous sectors.

Outside of his commercial ventures, he is a dedicated philanthropist through the Adam and Avicenna Foundations. His work focuses on strengthening social cohesion and civic participation across the UK, driven by a mission to unite heritage with modern British values and foster responsible leadership.

He started his first CeX franchise at 25 after being unable to find a job in aeronautical engineering.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Franchise Operations
He built a multi-unit, multi-brand franchise empire starting at age 25 and previously served as a Non-Executive Director for the British Franchise Association.
Impact Investing
His investment model centers on increasing access to wealth creation, often using his own capital to absorb risk and allow smaller investors to participate securely.
Social Cohesion
A core goal of his philanthropic work is to strengthen national unity by investing in leadership, civic engagement, and ensuring all communities can thrive in Britain.

Media Appearances

Safwan has no verified media appearances

Work History

4-2021
Chief Executive Officer at ADAM Management Holdings
12-2018 - 1-2023
Non Executive Director at British Franchise Association
9-2016 - 11-2018
Franchisee shareholder at GDK (German Doner Kebab)
1-2015
Franchisee Shareholder at Right At Home
1-2015 - 12-2018
Member Recruitment and Retention Committee at British Franchise Association

Education

2007 - 2011
Beng from City St George’s, University of London
2005 - 2007
A-Level from Beal High School

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at ADAM Management Holdings
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Insights For Selling To Safwan

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Safwan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Safwan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Safwan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Safwan take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Safwan

Personality Compatibility


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