Cathy Cervantes, Ed.D.

Examiner
DISC Type : cs

Human Resources Director at Colton Joint Unified School District

United States

Overview

Cathy has no verified overview

Personality Overview

Overcautious

Late Adopter

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Cathy has no verified topics they care about

Media Appearances

Cathy has no verified media appearances

Work History

1-2022
Human Resources Director at Colton Joint Unified School District
8-2021
Member Board Of Directors at California State Polytechnic University-Pomona
6-2021 - 1-2022
Educational Services Director at Colton Joint Unified School District
10-2019
President’s Council Member at Aquinas High School
5-2018 - 7-2021
Elementary School Principal at Colton Joint Unified School District

Education

2014 - 2017
Professional Clear from California State Polytechnic University-Pomona
2019 - 2021
NISL - District Systems Design Partnership from National Center for Education & the Economy

More Information

Social Presence :

Prographics :

Exp : 26 Location : United States Job Level : Mid-senior Designation : Human Resources Director at Colton Joint Unified School District
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Insights For Selling To Cathy

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cathy is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Cathy

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Cathy move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Cathy take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Cathy

Personality Compatibility


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